EleuHealth, Inc. seeks to enhance its social media presence to better connect with its audience and outperform competitors. The current challenge is understanding the existing social media landscape, including audience behavior and competitive positioning. The goal is to develop a data-driven strategy and execute that strategy that optimize EleuHealth's social media impact.

This project involves analyzing EleuHealth's current social media metrics, identifying key audience engagement patterns, benchmarking against competitors, and executing on that strategy. By leveraging classroom knowledge in digital marketing and data analytics, learners will create and execute a strategic plan that aligns with EleuHealth's brand objectives. The project will culminate in a presentation of findings, strategic recommendations, and results of executing that strategy to EleuHealth's marketing team.

The project deliverables include a comprehensive report detailing the analysis of EleuHealth's current social media presence and competitive landscape. Additionally, learners will provide a strategic plan with actionable recommendations and execute these recommendations to optimize social media impact. The final deliverable will be a presentation summarizing key insights , proposed strategies, feedback from executing that strategy , complete with measurable outcomes and performance indicators.